Reach more customers via digital marketing with Beyond CMS
As a digital marketing agency with a unique approach, Beyond CMS delivers better results for local businesses in Sydney on a consistent basis. That’s because we focus on producing high-quality content that will become your business’s long-lasting assets and grow traffic over time. We act as your dedicated marketing department to create a winning digital marketing strategy.
We utilize digital marketing tactics that will yield results in the long run, leveraging the power of software for better results while maintaining transparent pricing.
How Does Our Digital Marketing Work For Local Businesses?
With a deep understanding of local businesses in Sydney, and having worked with many local businesses, we understand what works and what doesn’t work.
From consulting your Google ad campaigns to implementing your SEO strategy and content marketing, we have helped many Sydney local businesses grow their profits by increasing their online presence over time.
Here’s how we design and implement digital marketing for local businesses in Sydney:
What Are Our Digital Marketing Tactics?
Digital marketing is broad. It consists of many digital tactics to reach customers on multiple platforms: Google Ads, Facebook Ads, SEO, remarketing, email marketing, direct marketing, just to name a few. As a local business, you won’t need all of these. In fact, from our experience working with many local businesses, and as a local business in Sydney ourselves, we understand which tactics are effective at an affordable budget that fits your local business.
Here are some of the digital marketing tactics we employ:
Our Approach to Digital Marketing Services.
Different digital marketing agencies have a different approach. Our team at Beyond CMS leverage the power of software with our experience in helping Sydney local businesses to help you reach local customers effectively by aligning your interests with ours.
Build a Strong Foundation
There is no point in attracting visitors to your website and then letting them wait for 8+ seconds for your website to load. In a Google podcast, it revealed that most people use a $200 mobile phone, not the latest iPhone models. Yet, we’ve seen many websites have under-average page performance, or not mobile-friendly. Thus, it’s important to start with building a solid foundation for your website to ensure the success of your digital marketing campaigns.
We Focus on Growing Your Profits
We understand that local businesses do not have deep pockets like national firms to blow out on “brand awareness” TV campaigns. Thus, our digital marketing services do not have a place for such campaigns. We will not tell you “Let’s create brand awareness”, or “Let’s re-design your logo and colours”. If you run a local car repair workshop, would your customers care if your logo is in yellow or red? They only want to get their car fixed, fast. Our digital marketing services only target traffic that will convert to dollars for your local business.
We’ll Lower Your Costs
Growing your profits is one thing, lowering your cost is another. If a digital marketing agency tells you “We will help you make more money”, that sounds great, doesn’t it? But making more money at a much higher cost means you’re not earning a higher net profit, isn’t it? In that sense, you’re just busier, working harder for the same amount of income. Then, why do that? At Beyond CMS, we’ll optimize your marketing campaigns to attract more customers, then, we’ll lower your costs without charging you an extra management fee. It’s all part of our digital marketing goals.
We Make Digital Marketing Affordable For Local Businesses
Traditional digital marketing firms often favour large companies that offer them big contracts. This is often because digital marketing requires large human labour investment upfront. This makes it unaffordable for local businesses. While outsourcing digital marketing to offshore firms is possible, the results are often mediocre because overseas marketing agencies do not understand Sydney local businesses. By leveraging software, we are able to reduce our overheads to keep our digital marketing services more affordable for local businesses.
No Locked-in Contracts
Many digital marketing agencies require you to commit to a 6+ month contract. We do not believe in using locked-in contracts to keep unhappy clients with us. We believe that the best way to keep a client is to produce results and grow their profits. The return on their investments will pay off for our fees and keep our clients loyal to us. Thus, we offer month-to-month contracts with no cancellation fee. If you think we’re not a good fit, you can cancel your contract anytime.
Quality Content For Long-Term Success
“Content is King”. With billions of content on the web, there is no way to compete for an online presence without great content. We understand this, thus, we invest in producing high-quality content for your business that will grow your business over time. Each piece of content is highly personalized for your business. The content adds up over time and becomes your long-lasting business asset that outranks your competitors. Producing a significant amount of good content also makes it harder for new competitors to overtake your business.
Why Use Our Digital Marketing Services
Having worked with many Sydney local businesses, we’ve gained a deep understanding of local businesses. We know which marketing tactics work, and where to focus your investment while keeping it affordable.
Pricing
Beyond CMS’s pricing for digital marketing services is straightforward. We charge a fixed monthly fee based on which service you’d like us to help with. For local businesses, SEO will play an important role in our digital marketing campaign. A topic is a service that you provide such as “plumbers”, “electricians”, or “car repair”. Typically a local business provides 1 or 2 services which is 1 or 2 topics. Within each topic, you can have unlimited keywords and up to 50 locations that you want to target (eg “plumbers in Liverpool). Other optional fees are as per the pricing table below. All prices include GST.
Google Ads (PPC) Management
- For 100 keywords
- Up to 20 targeted locations
- 2 hours per month for the first 6 months then 1.5 hours per month afterwards
SEO Services
- For 1 topic
- Unlimited keywords within the topic
- Up to 150 targeted locations
- 6 hours per month for the first 6 months then 4 hours per month afterwards
Other optional services
| Project | Price |
|---|---|
| WordPress website complete rebuild. Up to 5 pages. |
$800 |
| Website rebuild each additional page | $200/page |
| Premium web hosting – Standard | $250/year |
| Premium web hosting – Premium | $395/year |
| Premium web hosting – Gold | $595/year |
| WordPress website migration | FREE |
Frequently Asked Questions
Digital marketing, or online marketing, is a broad term that describes marketing campaigns to reach customers via computers, phones, or tablets while traditional marketing takes the form of offline mediums such as magazine ads, billboards, and direct mail.
Digital marketing campaigns commonly include:
- Search engine marketing such as Google Ads, Bing Ads.
- Social media ads: Facebook ads, Twitter ads, LinkedIn ads, etc.
- Search engine optimization (SEO): optimizing your website to show in searches on Google, and Bing.
- Video ads (eg YouTube ads).
- Direct email marketing.
- Content marketing (eg blog).
- Affiliate marketing.
- Many more
With so many digital marketing campaigns available, it’s difficult to know what will work for a local business. Local businesses, such as local builders, car repair shops, or plumbers, typically do not have a big budget to spend on digital marketing campaigns that do not directly produce profits.
For example, it is meaningless for a local business to run social media ads or Google Ads to build “brand awareness”, or “to get our names out there”, hoping one day the customer will call you for services.
Let’s get real. A local business often serves one specific need, such as fixing something (eg a plumber fixes a clogged sink) or providing a particular product (eg a local restaurant provides food catering). A customer only calls up a local plumber when her sink is clogged. She wouldn’t remember the ad from Joe The Plumber that she heard 6 months ago. She does not care if Joe The Plumber’s logo is in red or yellow. She only cares if Joe is the nearest available plumber who can fix her sink right now.
Many digital marketing companies boast about helping their clients build brand awareness, or increasing impressions by 400%, or gathering market insights from focused groups. While these marketing campaigns can work for large enterprises, they do not work for local businesses. In contrast, these digital marketing campaigns will hurt a local business instead because it is simply an expensive amount of money wasted.
Coming from a local business background, our team at Beyond CMS understands the needs of other local businesses. We focus on producing real “jobs” for our clients. We avoid targeting customers who are far away from the purchasing decision. Instead, we focus on helping you target customers who are at the final stage of the sales funnel: they are ready to take out their wallets and pay for a local professional to fix their problems – “Hi Joe, I need someone to fix my clogged sink. Can you do it today?”.
Search Engine Optimization (SEO) is the process of improving the ranking of your business website in Google’s organic search results (also known as SERP). SEO is a mid to long-term investment. When done well, it has the potential to bring never-ending online traffic to your website, which in turn improves your business’s bottom line.
It takes years of learning, and practical experience to do SEO well. It involves skills across website design, on-page technical SEO, off-page SEO, link building, keyword analysis, competitor analysis and much more.
Local SEO
SEO for local businesses (or local SEO) are certain SEO strategies to help local businesses be found when customers search for local businesses on Google. For example, “plumbers near me”, or “electricians in Sydney” searches.
The most important part of local SEO is local content. We create quality localized content that ranks for “[service] [city]” and “[service] near me” searches on Google.
Our digital marketing services consist of different services:
- Google Ads (PPC) management.
- Search engine optimization (SEO).
- Website rebuild and optimization.
- Email marketing campaigns.
- Social media ad management (Facebook ads).
- Web hosting. Website migration.
- And more.
See our Pricing above for detailed prices of each service.
This depends on which digital marketing campaign you’re looking to implement.
For example, Google Ads are faster to see results. Your Google ads will go live on the same day after it’s been set up. However, it will then take 7-10 days for the learning phase to complete. Google ad results can fluctuate during the learning phase.
Google Ads is Google’s cash cow (more than 80% of Google’s revenue comes from its ads). It is fast to set up and launch your Google ads. You literally can start getting customers on the same day. Google ads can be quite expensive, even though it is more cost-effective, and more effective than traditional offline ads such as billboards, or printed ads.
When your Google ad is set up and managed properly, it can be a powerful money-making machine for your business. There is a good reason that many businesses choose to advertise on Google, including local businesses.
Whereas SEO, according to Google, takes four months to a year to see results. We have found this to be true for most websites.
Realistically, you should expect 5 to 6+ months to start seeing results if your website not ranking high currently.
There are exceptions where certain websites see faster results such as a few weeks or 2 months. These websites typically have already had a headstart (eg the website has existing good quality and reputation to build from, and the business is an established business with SEO done in the past). Still, the results may fluctuate at the beginning then settle down after 2+ months.
SEO is perfect for long-term investment for local businesses. It takes a large amount of time and effort upfront to start your SEO campaign, and it takes longer to see results. However, a well-executed SEO campaign will produce tremendous returns for your business for years to come, at a much lower cost compared to paid ads such as Google Ads or Facebook Ads.
A digital marketing company typically has years of expertise in working with different clients, having implemented different campaigns with various results. Digital marketers are also technical, involves basic coding skills and are experienced with site migration, content creation, keyword and competitor analysis, and many more. Thus, digital marketing agencies have a better understanding of the bigger picture and what works.
Similar to other industries, there are digital marketing agencies for small businesses, digital marketing agencies for eCommerce stores, digital marketing agencies for large enterprises, etc.
At Beyond CMS, we specialise in digital marketing services for Sydney local businesses only. We only work on selected projects for which we’re confident that our digital marketing services and software can provide value to the client.
There are many digital marketing services, including SEO, for different types of businesses: digital marketing for local businesses, digital marketing for national companies, digital marketing for international companies, digital marketing for online retailers / eCommerce websites, etc. Every digital marketing firm approaches digital marketing in a different way at different price points, depending on who their targeted customers are.
We specialize in digital marketing for local businesses at prices that suit local business’s budgets. These include:
- Tradies: electricians, plumbers, carpenters, painters, builders, and other tradies.
- Repairers: auto / car repairers, phone repairers, computer repairers, glaziers, appliance repairers, and more.
- Removalists: home and commercial removalists. Local and interstate removalists.
- Other local businesses: food caterers, cleaners, dog washing, fencing services, pool caring, and many other local businesses.
Not seeing your business here? Not to worry, contact us for a Free consultation and digital marketing proposal.
This depends on which digital marketing services you’re looking for and your budget.
For Google Ads campaigns, it is faster to see results, this can be a matter of days only. Google ads are quick to set up and launch. Results can be seen within a few days and then improved after your Google ad’s learning phase has passed (typically 7 to 10 days). However, Google ads are more expensive than SEO.
On the other hand, SEO is a long-term investment, not a quick fix. SEO will take 4 months to a year to start seeing results. The results are not that you will rank number 1 in searches. Your website may rank at the bottom on the first page, or on the second page of Google searches for local businesses, but not always in the top 3. SEO results will improve over time with ongoing optimization.
To rank well in searches, you will need great content, lots of it.
Producing high-quality content takes time. If you write 100 pieces of content within a week, you can bet that the content is mediocre. However, if you do research, study your competitors, understand your industry to write content, and then slowly update the content over many months, you can be sure that your content is of high quality and returns great results.
It’s like building your business slowly day by day, month by month. It takes time to build a great business. The same goes for content. Great, helpful content is the only way to rank high on Google searches. Thus, it takes time to rank high in searches. But the rewards are significant.
For email marketing campaigns, provided that your business has already got an existing list of customers, then it can be quick to launch your email marketing campaign. This can be completed within a few days. Depending on the objective of your email marketing campaign, the results will vary.
For example, if you’re sending out newsletters to your customers, it is unlikely that you will get new sales immediately. People don’t just get excited from a newsletter email and take out their wallets to pay for your services. Note that we actually do not recommend newsletter email campaigns for local businesses.
However, if you’re sending an attractive discount offer, you may get a few sales through the door within a few days.
Want to Get a Digital Marketing Services Proposal from Beyond CMS?
Think we might be a good fit? Let’s discuss further. Fill out the form below and we’ll set up a call to see if we can help.