SEO helps to rank your website high overall on Google and other search engines for competitive search terms (known fat head keywords) such as “electricians”, “real estate agents” by creating content around these keywords.

To rank for “[my services] in [city], eg “mechanics in Sydney”, or “plumbers in Parramatta”, or “car repairs near me” (known as long-tail keywords), you will also need to also somehow tell searchers and Google that you provide services to the locations. A good way to do this is by creating unique, meaningful content for each location. This means creating a large amount of content to cover every location that you can provide services to and making sure that all of those pages are optimized to rank high on Google. That’s a lot of work.

This strategy is not the only way to achieve the results, but it is extremely popular among service providers.

Good to know: While fat head keywords are highly competitive and hard to rank for, they do not always convert to sales. Long-tail keywords such as location-based search terms have lower monthly search volumes but they are less competitive and have a much higher purchase intent. As a service provider, you should go after long-tail keywords first.