While the answer is most likely Yes, we suggest doing a keyword analysis before saying so.

A good way to find out yourself is to do searches for keywords that you think your customers might be doing. Then, see if your competitors are competing for the top spots in search results. If they are, chances they are investing in growing their online presence.

However, there is a small chance that monthly search volumes are low (or none at all) for your industry. In this case, it might not be worthwhile investing in building an online presence for your business and you should focus on other channels instead (eg. Direct sales). We can dig deeper and conduct a keyword analysis to find out monthly search volumes, and competitor analysis to see how competitive it is in your industry.